Hawk Central has a new look. See what's changed.

Welcome to the new HawkCentral.com.

We know that you count on us to quickly get you the sports coverage you want. With that in mind, we've redesigned and reimagined our website to create a more streamlined experience and better organize the trusted content you rely on.

More than ever, we're committed to being your source for Hawkeyes coverage — giving you the most important updates, offering thoughtful commentary and igniting your passion.

The new look for our website won't change our commitment to you. You'll continue to find coverage of games, our weekly podcast, commentary from Chad Leistikow and so much more.

Whether you have just a few minutes to skim headlines on your phone, or a 30-minute break to dive into our latest in-depth player feature, we want you to feel a sense of accomplishment, knowing you’re informed and connected to our community.

This is your new HawkCentral.com.

We’re easier on the eyes.

With more prominent, easier-to-read headlines:

• Our articles have a larger type size that is more readable.
• Bolder headlines provide a better mobile experience.

We’re more efficient.

Our redesigned homepage makes it easier to find the information you care about most:

• Our new site highlights the content that is most popular with our digital readers.
• We’ve organized the homepage and navigation menu based on deep data, ensuring the most critical content surfaces prominently.
• New navigational points create a sense of place and usefulness.

We’re faster.

Scrolling through today’s top headlines just got speedier:

• We’ve implemented new scrolling capabilities that give you a smoother, faster experience when reading through our headlines.
• Pages load significantly faster, often beating the nation's top news sites.
• This allows you to more efficiently find the reports most important to you.

We’re more defined.

Prominent labels have been added for specific content, such as opinions:

• We clearly delineate opinion-based content from our reporting, providing an added layer of transparency. Just look for the bright yellow label to help identify opinion content.
• Labels also provide classification for different content, such as analysis, reviews and exclusives.

We’re friendlier.

It’s now easier to share content with your friends and family across social media.

• Social sharing icons are more prominent, making it simple for you to click and share.
• We’ve chosen to highlight the most popular social platforms — the ones you typically use to share.

And, we will continue to evolve. Commenting will temporarily be unavailable while we finish building a new experience within the new site. We understand that the capability for commenting provides opportunities to engage with not only us, but with each other, and we are working to bring it back as quickly as possible.

We want you to fully enjoy your visit, whether you’re checking in before your morning commute, during a game or catching up before calling it a night.

We want it to be a complete, enlightening and pleasurable layout.

This is journalism you can trust, and an experience you’ll love. From the investigative reporting to the reliable, Hawkeye reporting you depend on — it’s all here. Thank you for your continued support of journalism in Iow.

Brian Smith is the audience growth strategist for the Des Moines Register. He works with journalists across the newsroom to understand our audiences and how to attract new readers. Share your feedback or reach him with questions at bsmith@dmreg.com, 515-284-8214 or on Twitter @SmithBM12